Key Vocabulary Explained

• In the light of changed circumstances: This means considering or taking into account new conditions or situations that have developed. It suggests a need to adapt a plan or message because things are no longer the same.

• Database entry: A record or piece of information stored in a database. In this text, it's the detailed description of the company "TQI Word Power Skills Training" submitted for inclusion in a Europe-wide guide.

• Europe-wide guide: A directory or publication that includes information about businesses or services across the entire continent of Europe.

• Likely exposure to new business: The probability or chance of attracting new customers or clients due to the company's information being visible to a wide audience.

• Restricted format and limited word count: This refers to specific rules or constraints on how the information must be presented, including a maximum number of words allowed.

• Marketing literature: Written materials used to promote a product or service, such as brochures, flyers, or website content.

• Cross-cultural briefing: Providing information and training to help people understand and navigate the customs, behaviors, and communication styles of a different culture. This is crucial for international business.

• Commercial target: A business objective, usually related to sales, revenue, or market share, that a company aims to achieve.

• Went live: A phrase used to describe when something, like a website, a database entry, or a new system, becomes publicly available and operational.

• Inputted: To enter data or information into a computer, system, or database.

• Appalling entry: A very bad or shocking piece of writing or information, particularly due to the number of errors it contains.

• Inconsistencies: A lack of consistency or uniformity. In the text, this refers to the use of both "business English" and "Business English," which is stylistically poor.

• Spellcheck or grammar check: Automated software tools used to identify and correct spelling and grammatical errors in a text.

• Regrettable incident: An unfortunate event or situation that causes disappointment or sadness.

• Redraft a correct entry: To create a new, accurate version of the text that corrects all the mistakes from the previous one.

• Undermined professional credibility: To weaken or damage a company's reputation for being competent, trustworthy, and professional.

• Low-key set of mistakes: Errors that, individually, might seem minor or insignificant, but when they appear together, they have a major negative impact.

• In the final analysis: A phrase that means "after all things have been considered" or "ultimately." It's used to introduce a final conclusion or summary.